Stamps were used on bricks, pottery, storage containers as well as fine ceramics.
Pottery marking was commonplace in ancient Greece by the 6th century BCE.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii.
The inscription which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI" has been translated as "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus" One merchant who made good use of the titulus pictus was Umbricius Scauras, a manufacturer of fish sauce (also known as garum) in Pompeii, circa 35 CE.
In a largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer which were understood to convey information about product quality.
David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles.
Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model.
Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet.
For example, 3rd century Gaulish pots, bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy, have been found as far away as Essex in England.
Starčević has argued that some form of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions.